The Ugly Stik Elite Spinning Rod delivers the toughness anglers expect, now in a lighter design with increased graphite for enhanced feel. Built with Ugly Tech construction, it balances strength and sensitivity, while Ugly Tuff one- piece stainless-steel guides ensure consistent line flow and eliminate insert failures. The Clear Tip design adds confidence when detecting strikes or handling heavy loads, and premium cork grips provide comfort through long days on the water. Backed by a 10-year warranty, the Elite is crafted to perform season after season. Fishing has gotten too pretty. Unscratched sparkle barges with nuclear-powered engines. Rods that act like skittish thoroughbreds instead of unshod workhorses. Fish pictures taken for ‘likes' instead of refrigerator doors. It's time to fish the way it's meant to be done, with tough, durable tackle built to provide ten whopper fish pics for every one of some dandy holding a fancy rod and a fingerling. It's time to fish ugly.