The Titan by Arctic Zone 30 Can Tote keeps ice up to 3 days! The roomy interior features Deep Freeze Performance Insulation with Therma-Flect radiant barrier and triple layer ColdBlock base for long lasting cold. It also has a leak proof*, easy clean lining with Microban to help protect against bacterial odors and stains. The exterior is constructed of tough, water and stain repellent material that wipes clean with a damp cloth. KEEPS ICE UP TO 3 DAYS The 100% “Keeps Ice” test is an industry standard test that’s used as an effective way to compare the relative performances of different coolers. The “real life” performance scenarios shown above are provided to help you plan your cooler contents based on the amount of time you will need to keep the contents cold.