Tide purclean Honey Lavender is a liquid laundry detergent with the trusted cleaning power of Tide. Tide purclean delivers outstanding stain removal, even in energy-saving cold water and quick wash cycle. Additionally, it comes free of dyes and has a light Honey Lavender fragrance to keep your clothes smelling fresh and clean. * EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the formula for this product, as Tide has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional products. EPA/Safer Choice relies solely on Tide, its integrity and good faith, for information on the composition, ingredients, and attributes of this product. EPA/Safer Choice has not independently identified, i.e., via chemical analysis, the ingredients in the product formula, nor evaluated any of Tide’s non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the environmental and human health characteristics of the product, based on currently available information and scientific understanding.