Step up your fishing game with the 2026 PREMIER multispecies freshwater rods. Built for anglers who demand the best, these rods feature cutting-edge TET (Taper Enhancement Technology) for superior smoothness, strength, and sensitivity—improving your performance on the water. Thanks to TET, you’ll experience up to 10% lighter rods compared to previous generation PREMIER models, offering enhanced responsiveness without sacrificing durability. Crafted with the angler in mind, these rods are equipped with a modernized guide train and improved ergonomics for a more comfortable and intuitive fishing experience. With 45 different lengths, powers, and actions—including highly sought-after two-piece models—the PREMIER rods give you the versatility you need to tackle any fishing challenge. Whether you’re casting for bass, walleye, or any other species, the PREMIER rod has the perfect combination of performance and reliability you can trust. Upgrade your tackle with the 2026 PREMIER rods—the future of freshwater fishing is here.