Introducing the next dimension of picture quality, powered by the intelligent Cognitive Processor XR™. Experience astonishing OLED color performance with breakthrough QD-OLED panel technology, Quantum Dot color, and XR Triluminos Max. Feel your content come to life with up to 200% as much color brightness of a conventional OLED TV, all being surrounded by the pure black and precisely controlled shadows of XR OLED Contrast Pro.