Quilted Northern Ultra Soft & Strong® Toilet Paper is thoughtfully crafted to deliver softness and strength you can count on — now 4x thicker* for more quilted comfort. Each 2-ply sheet offers the perfect balance of comfy softness and dependable durability for a clean you can feel good about. We’ve planted over 10 million trees through our partnership with the Arbor Day Foundation, continuing our commitment to care for what matters most. Each pack includes 24 mega rolls, with 255 sheets per roll, so you won’t have to change the roll as often. vs. the leading value brand