Founded by social media superstars and entrepreneurs Logan Paul and KSI, PRIME is a better-for-you beverage brand focused on providing fuel for any lifestyle or endeavor. PRIME was developed to fill the void where great taste meets function, with bold flavors and functional formulas optimized to get you through the day. PRIME Hydration is low in calories and sugar to deliver high performance hydration that’s packed with antioxidants, vitamins, and unmatched refreshment. These caffeine-free drinks are the perfect recovery partner for people in any country and with any lifestyle.