PRODUCT DESCRIPTION Witch Hazel Pad Liners deliver front to back cooling relief in a single sheet - no harsh chemicals, dyes, or fragrances. BRAND STORY FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.