Peet's French Roast encompasses our favorite beans for this deepest roast. These beans are from the leading Latin American origins, such as Guatemala and Colombia, where high altitudes enable coffee cherry to mature more slowly, becoming denser, harder, and packed with flavor. These inherently bright, juicy beans retain their bold complexity under the heat of a deep roast. To grow organic coffee is a commitment to environmental stewardship despite an inevitably smaller yield. Where conventional farming benefits from carefully formulated nutrients, organic farming is local and labor intensive, with resources like natural compost, fashioned on the farm. It's more work to produce less coffee and we're happy to support the extra effort. Enjoy this meticulously grown, deep-roasted coffee that is a bold dedication to flavor, farm, and future.