O'Keeffe's? Lip Repair with Cherry and Vitamin E Oil contains 8 moisturizing ingredients and heals, relieves and repairs extremely dry, cracked lips. When Used Daily, O?Keeffe?s? Lip Repair is clinically proven to provide intensive hydration and all-day moisture in 1 Use. It creates a flexible barrier and heals dry, cracked lips. It protects against dryness all day, even while you eat and drink and absorbs quickly to provide instant relief. O'Keeffe's? Lip Repair provides guaranteed relief for extremely dry, cracked lips. Directions: For best results, apply to lips as needed. Protect this product from excessive heat and direct sun.