Rescue your roots in between colorings. The L'Oreal Paris Magic Root Permanent Hair Color Kit is designed specifically for root touch-ups, covering gray regrowth in just 10 minutes with a permanent formula that holds until new hair grows in, up to 4 weeks. The kit's precision brush applicator makes it easy to target the hairline, part, and temples where gray roots tend to show first. Unlike traditional box dye kits that require mixing in a separate bowl, the ready-to-apply design streamlines the process for quicker, more accurate application with less mess. The low ammonia color gel includes a built-in conditioning agent that leaves hair feeling smooth and manageable after use. See the same permanent coverage as a salon touch-up, with none of the waiting, booking, or cost. Whether it's part of your self-care Sunday or the night before something important, roots are sorted in 10 minutes. Made for those who've made root touch-ups part of their routine - suitable for first-time or experienced at-home dyers, and anyone who wants a reliable, repeatable result. Each kit is intended for targeted root application. Compatible with L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner for extended color longevity.