New ACTIVEDOUGH foam offers superior comfort and plush support with its quick response feel and ability to conform to the contours of your head and shoulders. The pillow's gel infusion helps provide passive temperature regulation for a cooler sleeping experience versus traditional memory foam. Designed with zoned technology to relieve pressure points, this pillow has larger holes in the centre of the pillow to cradle your head and smaller holes around the perimeter to support your neck. This silky soft pillow is topped with a durable TENCEL cover that helps regulates temperature for all-season comfort.