Product Description The softness of your favorite t-shirt with quick-access snaps for skin-to-skin and nursing, and a rear closure that won't leave you flapping in the wind when doing laps around the hospital. Designed to look (with pockets!) and feel better, from the first contractions to the first pictures, and walking around with it under your robe. We've got you covered, front and back. Brand Story FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.