Sleep cool from now on. The Sleep Innovations Forever Cool Gel Memory Foam Pillow comes with a cool-to-touch cover for powerful soothing comfort. Cooling fibers are woven right into the cover and concentrated on the surface, so you feel refreshed from the moment you lie down. Inside, cooling gel memory foam responds to the curves of your head and neck for optimal support in any sleeping position. Memory foam evenly distrubutes weight, which relieves pressure points that cause tossing and turning. Plus, its spring-back properties allow the pillow to always hold its shape. The result is a brilliant mix of continous cooling comfort and personalized support for better, deeper sleep.