Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones. What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin a soft-focus effect Enriched with hydrating ingredients like Hyaluronic Acid Translucent finish gel primer works on all skin types and skin tones Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product. Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.