PRODUCT DESCRIPTION Experience the power of Tide Powder Laundry Detergent, a trusted laundry soap that attacks even 7 day-old stains. This high-efficiency washing detergent is designed for both regular and high efficiency machines, making it the #1 choice recommended by washing machine manufacturers. The unique Acti-Lift Crystals in this laundry detergent powder enhance its cleaning power, ensuring your clothes come out fresh and clean every time. Tide's HE Turbo technology provides more cleaning power in the quick cycle compared to other leading detergents in normal cycles. As America's #1 detergent brand based on sales, Tide offers reliable performance for all your laundry needs. Whether you're dealing with stubborn stains or just need a reliable washing soda for everyday use, choose Tide Powder Laundry Detergent. BRAND STORY By Tide