Just about 300 miles north of Chicago nestled on eastern shore of Lake Michigan is the "Cherry Capital of the World" Traverse City, MI. Long warm summer days and cool nights cause the black cherries to ripen right around the 4th of July, but you gotta get `em while you can `cause all too soon they're gone. Luckily, we've found a way to capture that perfect ripe flavor and bring It to you all year long! Monster Energy Ultra Black, refreshingly light with no sugar and packed with our Monster Energy blend.