Apply daily and end dry skin with Curél Hydra Therapy Wet Skin Moisturizer. Hydration absorbs deep into the surface of wet skin, targeting the source of dryness after showering or bathing. There is no need to rinse or wait before toweling dry as normal. Unlike traditional lotions you can apply it straight in the shower. It penetrates into the skin’s surface, helping to replenish and repair the moisture barrier. With Advanced Ceramide Complex, the moisturizer helps skin retain moisture to help prevent dry skin from returning. Dermatologist recommended, Kao USA Curél Hydra Therapy Wet Skin Moisturizer was granted the National Eczema Association Seal of Acceptance. Apply daily and feel 3x more hydrated.