Crest 3D White Brilliance Luminous Purple Teeth Whitening Toothpaste whitens teeth by removing 100% more surface stains† in 3 days. This Crest 3D White Brilliance Toothpaste comes with 24-hour stain protection when paired with twice-daily brushing. The Crest 3D White Brilliance toothpaste formula contains fluoride, which helps fight cavities while whitening teeth by micro-cleansing each tooth and removing surface stains. From America's #1 Whitening Brand*. *P&G calculation based on U.S. reported sales data for year ending w/o 6/11/22 †vs. regular toothpaste.