Colgate Kids Toothpaste Pump, Maximum Cavity Protection formula, with maximum level of FDA allowed anticavity active ingredient, is enamel safe and clinically proven to fight cavities. Plus, it is designed for growing adult teeth (6+) and available in a pump that parents will love. With a mild Bubble Fruit flavor that encourages regular brushing, this Colgate Cavity Protection Pump Toothpaste is ADA (American Dental Association) accepted. This kids toothpaste reduces the buildup of plaque, fortifies the enamel, and keeps breath fresh for growing kids.