Whether you're looking to straighten, curl, or flip your hair, this is your go-to styling tool for achieving the perfect look. Its all- in-one comfortable design uses advanced ceramic technology to deliver silky, shiny, and frizz-free hair. Brand Story Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers, known for manufacturing high- quality professional hair care products under the industry-leading brands: SunGlitz, CHI and BioSilk.