Chakir Turkish Linens | Soft & Absorbent | 100% Cotton Premium Turkish Towels for Bathroom Lovers of cotton bath products are on the lookout for premium cotton. Premium cotton is better than conventional due to its strength, absorbency and softness, a feeling that becomes even softer after each washing. EASY CARE STEPS! STEP 1: Wash towels in cold water before first use (The cold first wash will open up the fibers to make it plusher) We recommend that you soak the towels in cold water for 12 hours and then hang them to dry for maximum absorbency and softness. Please AVOID fabric softener, dryer sheets and/or bleach as the chemicals will only reduce the softness of the towels. Step 1 is not to be repeated afterwards just continue step 2! STEP 2: Tumble dry towels on low heat