Aveeno Positively Radiant Brightening Cleanser is designed to help even skin tone and texture, reduce dullness by enhancing your skin’s natural radiance. Formulated with moisture-rich soy extract, this gentle, soap-free cleanser effectively lifts away dirt, oil, and makeup, leaving skin looking smooth, clean, and healthy. The hypoallergenic, non-comedogenic, sulfate-free, and oil-free formula is gentle enough for daily use on all skin types, including sensitive skin. This facial cleanser is also paraben-free, phthalate-free, dye-free, and the fragrance is designed to be gentle on skin. From Aveeno, a dermatologist-recommended brand, this brightening facial cleanser is a simple step in your daily skincare routine toward more radiant, smooth, and healthy-looking skin. To use, work cleanser into a lather and massage onto wet skin. Rinse and pat skin dry. Follow with the Aveeno Positively Radiant Daily Moisturizer SPF 30.