Aveeno moisturizing bar for dry skin looks and feels different because it contains oatmeal to cleanse and gently exfoliate your skin. the unique soap-free formula blends powder fine oatmeal, nature's own gentle cleanser with a skin softening moisturizer. The natural oatmeal absorbs dirt and oil then gently rinses away, leaving your skin feeling soft and smooth. the aveeno moisturizing bar is fragrance free and dye free, so it is gentle enough for even sensitive skin.