When you need to stand out with bold high-impact color in a durable cover weight Astrobrights Colored Card Stock is a brilliant choice. It s thick enough to stand up to frequent handling and the rigors of postal machines yet it s smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated it offers a bright background for your creativity to come to life. Easily create dazzling postcards booklet covers presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights Color Paper for a unified and consistent look to your project and pair it with other Astrobrights Colors or Neenah Bright White Card Stock for a bold brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group color increases written information retention by 18% improves readership by as much as 40%; and for direct mail color increases response rates by up to 20%.