Flour this good doesn't happen by accident. It's the result of attention to detail, consistency in milling, and our desire to ensure that each and every one of you has the very best baking experience possible. King Arthur's Unbleached Flour is a versatile flour which is ideal for the full range of your baking repertoire, from brownies and cookies to pies, muffins and yeast bread. Founded in 1790, King Arthur is a 100% Employee-Owned Company, a founding B Corporation and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes.