Unleash the power of baking soda with Arm & Hammer™ grooming products. This 5-in-1 Pet Shampoo cleans and nourishes your dog’s coat 5 ways: 1. Cleansing: At its core, this dog shampoo cuts through dirt and oil to clean your pup’s fur. 2. Deodorizing: Infused with the power of baking soda, this shampoo effectively gets rid of unwanted smells in your dog’s coat. 3. Conditioning: Packed with powerful ingredients to condition a variety of dog fur types, this dog conditioner helps to loosen tangles and makes it easy to brush your pup’s fur for regular grooming. 4. Soothing: This shampoo includes colloidal oatmeal, a preferred ingredient by dog grooming experts for soothing itchy and irritated skin in dogs. 5. Moisturizing: With extra skin moisturizing ingredients like aloe and shea butter, this all-in-one dog grooming solution helps replenish moisture lost during regular grooming or from dry environments. Arm & Hammer™ baking soda particles dissolve and work into the deepest follicles to remove odor for a deep clean and long-lasting scent. Colloidal oatmeal, aloe vera, and shea butter help to condition, soothe, and moisturize skin, leaving you with a cleaner and happier dog! With a light vanilla sandalwood scent that remains on the coat after bathing, you and your dog will be ready for extra cuddles and a fresh new take on the day! WHY PH BALANCE MATTERS FOR DOG SHAMPOO: Dogs' skin is less acidic than human skin, so human shampoos destroy a dog's skin protective barrier, leaving your pet vulnerable to itchy flaking. Arm & Hammer dog grooming products are pH balanced specifically for dogs to maintain a healthy skin barrier, keeping your dog’s coat nourished, healthy, and clean. Directions: Thoroughly wet the dog’s coat with warm water. Apply shampoo and work into a lather from the back of the ears to tail, being careful to avoid contact with eyes. Rinse well.