Unleash the power of baking soda with Arm and Hammer pet dental products. Arm and Hammer for Dogs products leverage the power of baking soda to clean gently and deodorize naturally. Arm & Hammer Complete Care Enzymatic Dog Toothpaste offers an advanced formula, enriched with baking soda and calcium. This enzymatic dog toothpaste offers a complete care solution that is fluoride-free and nontoxic, ensuring a gentle yet effective clean for your pet's teeth. This tartar control formula helps reduce plaque buildup and maintain your dog's oral health when used regularly. Our toothpaste for dogs is crafted with a delicious chicken flavor that dogs love, making it easier than ever to incorporate into your pet's daily routine. Plus, baking soda particles dissolve into hard-to-reach areas for lasting deodorizing and cleaning. With added calcium, this toothpaste for dogs is part of a complete dental care system. This product is cruelty-free and non-toxic, formulated without the use of any dyes. Trust the power of Arm & Hammer pet dental products for healthy pets and fresh kisses! DIRECTIONS – For first time brushers, put a small amount of toothpaste on your finger and invite your dog to lick. Use with any preferred dog tooth brush. Progress to rubbing your finger along the gum line and teeth. Once your pet is comfortable, put a small bit of toothpaste on toothbrush/finger brush and repeat the above steps. Always make teeth cleaning for dogs a positive experience for your pet.