NON SlIP RUBBER BACKING The mat has a soft rubber backing. So it is more non slip than ordinary rubber to ensure safety while wiping away the dirt from underneath your shoes. and it is also strong. ATTRACTIVE DESIGN The beautiful design of our entrance mat fits any interior & exterior and compliments any decor. The embossed design add a tasteful decor to your front-door or high traffic areas. USE INDOOR OR OUTDOORS The rug is designed specifically for both indoor and outdoor use, making it ideal for any room or entryway in your home. Built to last, the durable material will withstand whatever weather or conditions come its way.